Your marketing and sales strategy is reflected in each book and product package. A strong corporate image is emphasized through selective copy, design, typography, and illustration. There are generally two approaches to defining and creating a documentation style that is coordinated with your corporate image:
Design an Entire Corporate Identity including direction, philosophy, and image. All printed and electronic materials produced by the company would then incorporate this "look."
Design a "Look" for All Documentation (in printed or electronic form) that incorporates your corporate image and is based on product functionality and audience. This design would be used on book covers, page layouts, and packaging.
Our goal is to create an overall, unique but consistent impression of your company as a highly polished corporate image conveyed through your documentation.
Although your documentation style should be consistent with other materials familiar to the user, your documentation audience will clearly identify your product as valuable.
The objective of a properly designed corporate identity is the accurate visual presentation of your company's unique personality. Your identity should provide value over time. It should be:
The objective of a properly designed documentation design is the accurate visual display of your marketing and sales strategy for all products.
The tasks involved in defining a corporate identity are:
|Implementing a Design||
TEXTnology delivers all designs as mechanicals and electronic files ready for multicopy printing. Your Documentation Standards Guide is provided both as a printed book and electronic files.
Finally, we can work with your selected/approved production vendor during any documentation project to ensure quality reproduction.